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A Statement, An Update, An Apology
And A THANK YOU!
 June 14th, 2008

A Statement
My name is Rob Bishop, I am the owner of Binkley Toys Inc. and this is my website.

My company, Binkley Toys Inc. has not manufactured the SockObama in production. (more then one toy)

My company was involved in prototyping the SockObama doll as a "work for hire" manufacturer.

Before the publics reaction to The SockObama doll myself and my staff did not make the racist connection that has been made. Our job day in and day out is to make safe, high quality and fun toys. The idea of making a nostalgic sock monkey brought back fond memories of toys from the past.

After the publics reaction I personally was very surprised at that connection (yes, you can accuse me of being naive) but when viewing the toy again, I could see how people could make that connection. That is sad really but that is the way the world works.

An Update
The update is, that myself and Binkley Toys Inc. will not be proceeding with manufacturing the SockObama toy. As I wrote to several people over email, my company is not just about 'dollars' and Binkley Toys Inc. prides itself on it's social responsibility. Again, we have not manufactured any quantity in production of this toy idea.

An Apology
Through the past couple of days I was hoping to find the 'mistake' my company made and I believe the only mistake would have been to keep going. There was no ill will, or negative intent in helping to design this toy. To proceed in to manufacturing this toy and to cause harm would have been the error. I personally apologize to anyone who found this toy idea offensive and I am sorry I did not make the negative connection myself.

A THANK YOU
Thank you to everyone who emailed well thought out messages stating in a logical manner your displeasure with this toy. I tried to respond to each and everyone of you personally. Thank you for not sending vulgar messages on a first attempt to contact me. To those who decided that my company was guilty before your inquiry, well I wish you strength in your life.

Thanks.

Rob Bishop
Binkley Toys Inc.

 

 
   
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"We really do love our Holiday Bun-Buns. We had Holiday Bun-Bun made as a special-edition toy from our comic strip (Sluggy Freelance, at http://sluggy.com). Bun-Bun is a character in the strip (a mini-lop rabbit), and last year there was a story where he became “Holiday” Bun-Bun, with all the bright swirly colors. Our customers already love the regular Bun-Bun character, and making Holiday Bun-Bun was a way we could let our fans get a really neat version! Our experience with Binkley – both on our first Bun-Bun project and on Holiday Bun-Bun – has been wonderful! We needed to get Holiday Bun-Bun in our hands by early November, so that we would have time to take orders from our customers and get them sent out in time for Christmas, but it was already getting late in the year. Annie and the others there made everything come together smoothly – our original artwork turned into a first prototype very quickly, and the final design was ready shortly thereafter. Annie also was able to have an initial batch rush-shipped to us so we could show them off at a convention, and the final pieces arrived with a couple weeks to spare on our timeline. In the month that we’ve had all the Holiday Bun-Bun pieces for general sale, we’ve received great feedback on them, as well – we’ve already had a number of photos submitted of “me with my new Holiday Bun-Bun” at places around the world. So we’ve been extremely happy with Binkley, and our customers have loved the items as well! " Tom Ricket - Sluggy.com
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